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Bonus - Big Idea Consultation for Women’s Health

April 16, 2009 by Mark Widawer · Leave a Comment 

Whenever I do a private consultation, I never really know how it’s going to turn out.

That’s particularly true when I do a BIG IDEA consultation for a member of the Big Bucks Ebook Accelerator program.

Just as John Carlton focused his effort on his copywriting client before he discovered the story — his “hook” — about the one-legged golfer, it can take quite a long time to delve deep into an ebook idea to refine, discover, or invent a BIG IDEA  for an author.

That said, the session with Christia Sale was fairly quick.

She started with an idea about Women’s happiness, nutrition, and health, and ended up with Read more

Bonus Audio - Finding a (new) Hungry Crowd

March 5, 2009 by Mark Widawer · Leave a Comment 

During the Kickstart webinar, I told you about a private consultation I had with a man named Mike. Now it turns out that Mike is a technical kind of guy, and thought he only had the right (or expertise) to write a book about what he already knew about.

But it turns out that isn’t he case at all.

At least, it’s not the case if Mike wants to make any money with his ebook.

Listen to this audio as Mike discovers a new topic, and what to do with it to create his first ebook, and make some big bucks online.

NOTE: The audio recording is pretty poor quality. My good mic was broken, and Mike’s has an echo. That said, the content is stellar, and powerful. And if we ever have a private consultation together, I would expect a similar transformation for you, too!

Here’s an index of the audio…

01:35 Mike’s topic
03:32 Gary Halbert’s Restaurant
06:11 Yahoo Answers
06:11 Find a hungry crowd
09:43 Do Your Marketing First
13:09 Thinking like a Marketer vs…
14:02 Your Ebook’s Back end
18:32 About Writing a sales letter

After listening, discuss this audio on the Forum here.

Enjoy

–Mark

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